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Summer 2001 (9.2)
Pages
54-55
The Old City Inn
Students
Train for Future Tourist Industry
by Ruslan
Samadov
 When Western University
decided to create Baku's first hotel school at the Old City Inn,
we weren't sure if the guesthouse would attract any guests. But
today, it's almost always booked. Our customers are usually mid-level
managers and people who come to Azerbaijan for humanitarian missions.
They like the moderate prices and the bed-and-breakfast atmosphere.
Ichari Shahar is the setting for the Old City Inn, a training
ground for future Azerbaijani hoteliers. From top to bottom: view of Ichari Shahar,
restaurant, and one of the guest rooms.
If you had seen the site before reconstruction, you wouldn't
have believed that it was possible to make a guesthouse out of
it. Western University reconstructed a former artists' studio
by widening the rooms and adding a fourth floor. The bottom floor
is the kitchen, then there's the restaurant level. Seven guestrooms
are on the third and fourth floors.
Located in the oldest part of the city in the "Inner City"
(Ichari Shahar), commonly referred to as "Old City"
by most foreigners, the guesthouse is about three to five minutes'
walk to Shirvanshah Palace or Maiden's Tower and the heart of
Baku.
Customer Service
The purpose of Old City Inn is to give our students real-world
experience in the tourism and hospitality industry. We try to
teach them according to the Western concept of customer service
as well as instruct them in practical matters like reception,
housekeeping and food safety - all kinds of things.
Of course, in the former Soviet Union, in the Intourist hotel
system, there wasn't this concept of customer service. Westerners
who came to the former Soviet Union were placed in the hotels
whether they wanted to stay there or not. And everyone who worked
in these hotels knew that they would be paid the same amount,
regardless of how hard they worked. So their attitude was: "Why
do I have to take care of the customer?"
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Today in Azerbaijan, we know that the competition among hotels
increases each year. Hotels and guesthouses will have to distinguish
themselves to draw clients, not only by their prices but also
by their service. Right now, the service in most Azerbaijan hotels
in general is not that good. When we teach students, we show
them that they have to be the best according to Western standards
of service.
Practical Experience
To understand the work involved in running a hotel, the students
learn by doing it themselves. Our students learn by working in
housekeeping, in the reception and in the kitchen. We have four
students working in shifts, two at a time. Two of the students
work here permanently and receive a salary. The other students
are interns. We want them to become good managers with strong
theoretical backgrounds and practical experience.
 This summer, we hope
to open the restaurant so that the students will have a chance
to practice there, too. The kitchen equipment was brought in
through a program sponsored by TACIS (Technical Assistance of
the European Community to the CIS Countries). We plan to serve
European cuisine and, of course, the local cuisine.
As far as courses, the students take English, Spanish, French,
Food and Beverage Service, Food and Beverage Systems, Hotel Management,
International Hotel Management, Hospitality Management, Tourism
Management and Work of the Tourism Agencies. No other academic
institution in Azerbaijan offers this kind of hotel management
training.
The curriculum was developed with the help of three European
schools: Dublin Technological Institute, Queen Margaret College
in Scotland and the Hague Hotel Business School. These schools
also helped train our instructors through a grant from the TACIS
program. Two of our teachers trained at each school (six teachers
total) over the course of three years. Some of our students have
also been able to train abroad for several months. Some of our
students train at Hyatt, too.
After four years at the hotel school, each student graduates
with a bachelor's degree in Tourism and Hospitality Management.
We train them so that after graduation they can easily manage
hotels or guesthouses - maybe not big hotels like Hyatt and Radisson
- but small hotels and restaurants. They can start their own
business or be a consultant for other businesses. We currently
have 40 students in the program; our first class of eight students
will graduate this year.
Three to four years ago, there was no tourism to speak of in
Azerbaijan. There's still not much competition today, but it
is growing. We're trying to show our students that they can succeed
in this field. Already, we're getting considerable repeat business.
Visitors to Baku like the friendly, personal attention we offer
in our small Inn.
Ruslan Samadov
is the
former Managing Director of the Old City Inn.
Old City Inn
16, Dalan 10, Kichik Gala
Street
AZ1001, Baku, Azerbaijan
Tel: (+994-12) 497-4369, 497-1448
Fax: (+994 12) 497-0155
office@oldcityinn.com
OLDCITYINN.com
_____
From Azerbaijan
International
(9.2) Summer 2001.
© Azerbaijan International 2001. All rights reserved.
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